Page 32 - Aygaz-Sustainability-Report-2021

30 RESPONSIBLE PRODUCTS AT HOME, ON THE ROAD AND EVERYWHERE

Responsible Products at Home, on the Road
and Everywhere

We introduce product, As a leading player of the Turkish LPG market, we strive to meet
service and process customer needs and expectations by offering responsible, innovative
and safe products. We value the importance of complying with
innovations for customer environmental, safety and efficiency standards and leverage digital

needs in all our fields of technologies in our work processes. The COVID-19 pandemic brought
about risks, vulnerabilities and uncertainties, driving companies to
operation and continue to change and innovate and accelerating transformation in business
invest more. In addition models. The pandemic was also instrumental in worldwide adoption
of digitalization and new technologies, bringing along both risks and
to developing business opportunities. As transformation in the energy sector, like many other

models in existing and industries, gains momentum, we adapt to change with our agile and
dynamic structure and proactively generate solutions to evolving
new areas, we also support customer demand. In addition to developing strategies to improve
innovative ideas. satisfaction by focusing on the customer, we build on our innovation
capabilities to keep offering quality and safe products. Driven by
our vision of sustainable innovation, we support and encourage
innovative ideas in existing and new areas, including product, service,
process, and business model. Recognizing our responsibility as an
industry leader in Turkey, a major global LPG market, we always strive
to deliver products and services of the highest quality. Therefore,
high product quality and safety are our top priorities. We aim to build
an innovative ecosystem by offering technological solutions to our
customers and all stakeholders. In line with Koç Holding’s carbon
neutrality target across the value chain, we carry out innovation
activities at our R&D center.

Innovation Culture
We introduce product, service and process innovations for customer
needs in all our fields of operation and continue to invest more. In
addition to developing business models in existing and new areas, we
also support innovative ideas.

We aim to spread our innovation culture across the organization
and extend it to our business partners while raising awareness and

7.4

TL million

the budget allocated for research & development in 2021