Page 36 - Aygaz-Sustainability-Report-2021
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34 RESPONSIBLE PRODUCTS AT HOME, ON THE ROAD AND EVERYWHERE
On the employee optimization to improve efficiency to sell. Accordingly, all digital channels,
and business and transform business models. including the mobile app, website,
operations side, We recognize that using the right IVR (Interactive Voice Response), and
Chatbot were refreshed and upgraded.
technologies is required to achieve
digital transformation success in the digital transformation In order and delivery management, we
projects continued in and innovation processes. We regard the continuously enhance the customer
many work processes digital transformation and innovation experience end-to-end by developing
with the participation ambassadors that carry out these new applications such as digital dealer
systems, call center order management,
processes as key stakeholders. We also
of business units work to develop and launch projects that self-service customer transactions via
across Aygaz where we accurately utilize these processes and IVR, and orders. We continue to expand
apply an Integrated technology together. our e-commerce channels. Following
Digital Transformation keyiflibahce.com, more e-commerce sales
concept. Every With guidance from the IT department, channels were added to the marketplaces
we leverage technology and digitalization
of Aygaz with the opening of digital stores
year, we seize new to enhance the employees’ existing on Hepsiburada.com, Koctas.com.tr, and
transformation work processes. We developed the Kampkaravanmarket.com. Furthermore,
opportunities with an digital transformation and innovation five store-in-store areas were created
integrated approach. ambassadors program for this purpose at the Koçtaş stores in Kartal, Istanbul,
and selected representatives from all Bodrum, Muğla, Forum Istanbul, Balçova,
business units. Our goal with this program Izmir, and Ankamall, Ankara, which
is to spread the digital transformation accounted for 78% of all consignment
process and cultural transformation sales. We also partnered with Macrocenter
across the organization. We also aim to and Migros to sell barbecues, heaters, and
elevate the knowledge level of business devices in their stores.
units by organizing awareness days,
technology-focused training programs On the employee and business
and seminars throughout the year to operations side, digital transformation
support idea generation to develop the projects continued in many work
processes further. Following the launch processes with the participation of
of the ambassadors program, the number business units across Aygaz where
of ideas generated nearly doubled year we apply an Integrated Digital
on year while the savings and revenues Transformation concept. Every year, we
achieved through the projects we seize new transformation opportunities
implemented increased 2.2 times. The with an integrated approach. With
heightened awareness about digital the continuous improvement and
transformation across the company also development of mobile platforms and
reflected on employee satisfaction and applications, we enable Aygaz employees
loyalty. We plan the ambassadors program to work efficiently and effectively, any
annually and update it as needed based on time, anywhere. Thanks to our strong
our observations. We review the results at information technology infrastructure,
the end of each year and revise the program we have ensured the rapid adoption of
for the following year. We organized nearly a digital and agile work culture among
100 events throughout the year to ensure our employees. On the other hand, the
that cultural transformation continues Robotic Process Automation projects
without losing momentum. involve software robots carrying out
33 business processes, resulting in
We launched Aygaz E-Commerce seamless operational management and
Transformation Project to offer different high efficiency.
payment options to the customers,
manage campaigns effectively, and create We added big data technologies and
a marketplace platform for the dealers the IoT platform to the data-driven
